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Building a website for business growth can be easier said than done. There are lots of great tools out there, but they can overwhelm you and make it hard to get started. Build a plan with these five considerations in mind to get on the right track and put the power of a killer website in your hands.
Creating a website from scratch can seem intimidating. Many people think they should build a website but don’t focus on what’s needed to attract potential customers to the site. If you want more leads and a better profit margin, reach out to SEO experts to get your website ranking higher in search engines like Google and Bing. Because people are more likely to choose local businesses when searching online, you should also optimize your website for your location.
Local Search Optimization
Starting a Google My Business account is a great way to grow your local audience and generate exposure. It can also enable you to make money online. Creating new content and promoting it on Google My Business can lead to more local traffic, a greater number of targeted clients, and better conversions.
Content marketing is vital to a website’s success. It’s a way for you to attract visitors who are looking for specific information or products, and it can help drive more visitors to your site. Content marketing is a broad term that encourages you to create content that your audience can find and benefit from—for example, blog posts that truthfully answer questions people might think about before purchasing a product or articles explaining why your company is the right choice for a buyer.
Getting leads is one thing; actually making money from them is another. But it’s not impossible to get clients to pay—you just need to make sure your website is focused on conversions.
A low conversion rate often means users aren’t engaged with your offerings and are heading elsewhere. Learn how to get top conversion rates by optimizing your website’s landing page to collect emails and its user experience (UX) interface to increase customer satisfaction and convert traffic into sales.
CRM and ERP Tools
You probably already know your website needs an effective customer relationship management (CRM) system. But did you know it’s critical to the efficiency and productivity of your business to integrate your CRM software with your enterprise resource planning (ERP) system? A solid ERP system can help you achieve many company goals, including helping you generate leads, measure sales activity, and track customer data. The benefits of integrating CRM into your ERP solution are numerous. You can track contacts with ease and save time by automating tasks that usually take hours of manual labor—such as calling sales team members or scheduling follow-up visits with clients.
Key Takeaway Points
Building a website from the ground up and integrating various systems can give you an online presence that’s powerful and efficient. It all starts with a good plan.